August 26, 2021
The TTJ Awards has just released its shortlisted finalists for the 2021 awards, and we are delighted to announce that James Donaldson and Sons owned brand, TimberCut4U has made the shortlist in the ‘Excellence in Marketing’ Judged Category.
The annual TTJ Awards has been held by the Timber Trades Journal (TTJ) since 1997 and has grown into the timber industry’s leading annual awards event. The TTJ awards is celebrating its 25th edition this year and will be a hybrid event: featuring a live in-person lunchtime awards function in London, with livestreaming to an additional audience digitally.
The Excellence in Marketing award recognises businesses that have undertaken a campaign promoting a timber or related product or service between January 2020 and June 2021. As a supplier of quality hardwood, softwood and timber products to the DIY market, TimberCut4U has been shortlisted for the award based on its successful marketing campaign to refresh the brand and e-commerce website, as well as ongoing digital marketing activities which have been carried out with the help of the brand’s agency partner Three Part Story, all of which have resulted in a sales increase of over 600% from the previous 5 years.
Group Marketing Manager of James Donaldson and Sons, Jean Paul Malum commented: “I am delighted that TimberCut4U has been shortlisted for this award. It was important for us that we were able to fully maximise the e-commerce functionality of the website in order to capitalise on the DIY and home renovations boom that the industry experienced throughout the COVID pandemic.”
He continued, “The success of this campaign has shone a positive light on the potential opportunities available through marketing within the group, and as a result, we are looking to increase our marketing efforts further for TimberCut4U, to maintain momentum as we look to expand the brand operation.”
The winners will be announced at the event in London on 17th September.