Brand Manager – Head Office, Glenrothes
Salary up to £30,000 pa
Discretionary bonus scheme
Flexible benefits and working patterns.
30 days’ holiday with additional days linked to service
The Donaldson Group, established in 1860, is one of UK’s largest, privately owned timber companies. We are a family of 17 businesses and brands, ranging from B2B, retail and ecommerce, all with shared values and a common vision. We are focused on always providing a number one customer experience, embracing innovation, and doing things in a sustainable way, not just for our business but also for the communities we operate in. But most of all, our People are at the heart of everything we do, which is why we are committed to nurturing and empowering our 1,500+ colleagues across the UK.
As a 6th generation family-owned business, Donaldson Group is committed to providing colleague benefits that are truly valuable. Our benefits package includes: 30 days’ holiday, inclusive of Statutory Bank Holidays, Length of service awards, Company sick pay, Employee Assistance Programme, (24/7 helpline, counselling sessions, legal, debt and life management advice line). We provide an additional catalogue of optional benefits including and not limited to, cycle to work schemes, holiday buy and sell and private medical insurance.
Brand Manager – Retail & Distribution
To support our Retail & Distribution Division, there is now a requirement for a Brand Manager to drive retail best practice marketing across our portfolio. If you enjoy working in a dynamic team and have strong communication skills, a love of retail, brands, and digital marketing, we would love to hear from you!
The Role: Brand Manager, Retail & Distribution
The primary responsibility of the Brand Manager role will involve working in the retail & distribution division to drive our omnichannel marketing strategy, which will include physical (stores/distribution centres) and digital channels. The goal is to give our customers the chance to find and purchase online, in-store, or a combination of both.
Objectives of the role will be:
- Develop plans and campaigns for our retail and distribution brands (includes: MGM Timber, Nu-Style Products & James Donaldson Insulation)
- Support sales through our retail estate – MGM Timber – developing local plans to build customer base and loyalty
- Raise awareness of our new Retail and Distribution brands, product offering and services to both existing and new customers
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Be recognised as the internal brand champion and ‘go to’ for brands within the retail and distribution division
- Manage the day-to-day marketing operations and content development for your brands
Role Description:
You will work closely with the Head of Marketing (Retail & Distribution) and quickly become a key member of our marketing team. Your role will include:
- Help develop brand strategy, including the monitoring of brand guidelines, brand vision and value proposition for your brands
- Planning and execution of all communication, promotion and media actions on all channels both online and offline.
- Where possible, assist with general marketing activities e.g., re-sizing images, writing & editing copy, publishing & promoting content, etc
- Help to manage agency partners, brand budgets and project timelines
Qualification and Experience:
The successful candidate will have proven experience of delivering strong marketing campaigns in digital, retail & distribution environments and should also have:
- Excellent copywriting and proofreading skills
- Attention to detail is important, so a sharp eye and conscientious approach
- Minimum 3 years’ experience in a retail brand and/ or digital marketing environment
- A talented communicator who is an expert at building valuable internal and external relationships to deliver on a project
- A solid understanding of digital platforms, particularly in relation to setting smart goals and KPI’s, measuring performance and reporting with recommendations
- Knowledge of PPC, Google Analytics, SEO, Email Marketing & PR would be considered desirable, as well as a passion for learning and developing.
The role allows a hybrid of remote and office – based work at our Head office in Glenrothes (Fife) and select branch locations with an expectation to spend sufficient time with the direct team to ensure the successful application of the role.
The full-time hours for this role are 36.75 hours per week over 5 days, however there is the opportunity for part-time hours with a variety of options which could be considered. Part-time hours could include shorter working days or fewer days each week.
If this sounds like the perfect job for you then do not hesitate to apply by sending your full C.V. to: Recruitment@donaldson-timber.co.uk by Tuesday 6th August 2024.
