Registered Office

Donaldson House Saltire Centre

Pentland Park





Visit website

Show homes, samples, plans, and photos of existing developments have been used for decades to give buyers an idea of what their new home will look like. But it doesn’t give them the full picture. The only way for them to really see what their new home actually looks like is when you hand over the keys. Until now.

By harnessing the power of 3D technology, Spec3D can bring a vision to life. Our innovative and intuitive technology makes the planning of key rooms in any new build property easy, engaging and realistic ahead of construction. By giving the customer control to select, view and visualise all available options it gives you back the control to optimise sales, build strong relationships and manage expectations from onboarding and missives through to move in day.

With an easy and engaging tool, you can immerse every buyer in the process, supported with high quality visuals and virtual 3D walkthroughs wherever and whenever they have access to a device. It takes away the uncertainty of selecting elements in isolation. It enhances your offering. It’s designing together, reimagined.

What we do:

3D Design Service

High quality virtual 3D walkthroughs

Whole House Visualisation

Interior Upgrades Selector

Immersive experiences

Key facts about Donaldson Selector

Launched in 2022

Over 100 plots sold

Working with some of the UK’s most prestigious developers

An innovative new way to engage with your customers