Donaldson Group Wins 2022 Best Marketing Campaign Award at STTA Dinner
This award recognises a STTA organisation that has run an exceptional and successful marketing campaign to raise awareness, increase revenue or promote a timber or timber related product or service between Oct 2019 – Oct 2021
March 8, 2022Last week, Donaldson Group took home the Best Marketing Campaign Award at the Scottish Timber Trade Association Dinner 2022.
This award recognises a STTA organisation that has run an exceptional and successful marketing campaign to raise awareness, increase revenue or promote a timber or timber related product or service between Oct 2019 – Oct 2021
Donaldson Group won the award based on the results generated through its integrated digital marketing campaign for its TimberCut4U brand.
As a supplier of quality hardwood, softwood and timber products to the DIY market, TimberCut4U’s digital marketing campaign resulted in a sales increase of over 700% from the previous 5 years.
Donaldson Group’s Head of Marketing, Jean Paul Malum commented: “We are delighted to win this award for our TimberCut4U marketing campaign. It was important for us that throughout the COVID pandemic we were able to fully maximise our e-commerce functionality – by facilitating buying timber on our website through a simplified user experience, we were prepared for, and could therefore capitalise on, the DIY and home renovations boom that the industry experienced.”
The STTA dinner was held on 4th March at the Balmoral Hotel in Edinburgh with a small number of awards being presented – it was a great night enjoyed by all.
